If you own a store, you must first carefully for mobile marketing. Why? The Motorola 2009 holiday retail season Shopper study showed that 51% of consumers 18 to 65 have used his cell phone to make purchases. Specifically, the price comparison, product information is sought, looked for coupons and check with friends for their views and comments on a purchase.
The same study showed that 64% of 18-34 use their phones when their purchase. If these statistics are not a big head of mobile marketing, I do not know what it is. And remember, this study during the Christmas season in 2009 was conducted, the growth of mobile communications, particularly SMS mobile, it was spectacular.
Apart from the proliferation of mobile devices, which use mobile phones to go shopping? How the consumer has marketed want changed. Advertise in the past focused on the consumer to beat on the head until they buy.
Here are some possibilities for new consumer preferences. First, they do not want to be “sold”. Rather, they prefer an “experience” instead of a message to consume. You do not want to display (Look! My new detergent that is nasty stains!) You do something you want to take action. modern advertising should focus on commitment.
Under the contract, I think consumers today should be invited to “join” to “Download”, “opt-in”, “get” and “redemption.” All this adds up to consumers as they participate in something relevant to them and, ultimately, the feeling that the advertiser “knows” it. Put all this together, and increases the probability of purchase.
Mobile marketing is an ideal solution for supply to customers such experiences. It readily combines with traditional advertising. For example.
A TV commercial ends with a call to action for an invitation to the text “brand” to 12345 for a special offer or discount (I’m sure you’ve seen already). A radio spot could be the same technique. The great advantage of mobile marketing in these two contexts is that a review has been difficult to measure the results now built with a monitoring mechanism in the marketing message by SMS.
Text message marketing can be used in any print advertising. Magazines and newspapers are obvious examples. But I think, billboards, bus stops, ads on buses and taxis. In fact, the other day I saw a sign in front of an apartment complex near where I live, the availability of advertising space. It was the traditional signal they say “$ 199 Move In particular, the characters of the text” Name of flats “on 54321st This type of advertising messages can be used in a variety of applications.
These are just a few ways that mobile marketing to reach and effective response to modern consumers. Believe me, now that I have taken this kind of mobile marketing messages to your attention, you’ll see anywhere.